MCC or Adwords manager account is an umbrella AdWords account with several individual AdWords accounts linked to it. It is an important tool for digital marketing agencies or someone who manages multiple AdWords accounts. “A manager account is an AdWords account that lets you easily view and manage multiple AdWords accounts — including other manager accounts — from a single location.”[Source: Google Adwords Help].
Why use a AdWords Manager Accounts:
- By a single sign in you can access all the managed AdWords accounts, including other manager accounts.
- Use a single sign in to access all managed AdWords accounts, including other manager accounts.
- Search, navigate, and manage all of your accounts from a single, easy-to-read dashboard.
- Create and manage campaigns for your managed accounts from within your manager account.
- Easily compare performance across all accounts and run reports for multiple accounts at once.
- Use consolidated billing to get just one, simple monthly invoice for all of your managed accounts.
- Use alerts to efficiently monitor all of your linked accounts.
- Quickly create and link AdWords accounts from within your manager account.
Who should use a manager account:
- Large advertisers with more than one AdWords account
- Third parties such as:
- Search engine marketers (SEMs)
- Automated bid managers (ABMs)
- And other online marketing professionals who manage multiple client accounts or a large number of campaigns
Creating a manager account
Here’s how to create a manager account:
- Visit https://www.google.com/adwords/manager-accounts/ and click Sign up for free.
- Enter the email address you want to use for this account. The email address must not already be used to sign in to other AdWords accounts. (Get tips for creating new email addresses).
- Give your manager account a name. This is the name that your clients will see in their managed account.
- Choose how you plan to use the account, either as an account to manage your own multiple AdWords accounts, or to manage other people’s accounts.
- Select your country and time zone. This time zone will be used for your account reporting and billing and can’t be changed. You might want to choose the time zone you work in.
- Select a permanent currency for your account. This selection will associate your manager account with an appropriate currency for any specific billing needs for your account (e.g. Manager Defined Spend). You might want to choose the currency in which you do business. Your client accounts will be billed in their individual chosen currencies.
- Check the box to accept the rules of use and click Save and continue.
- Once your email is verified, your new manager account is active!
Managing access levels
Similar to individual AdWords accounts, users of manager accounts can be assigned 4 levels of access: “Administrative, “Standard,” “Read only,” and “Email only.”
- Anyone with access to linked manager accounts that are above your manager account in the account structure can make changes to your manager account.
- Users with access to manager accounts that you manage (below your account in the account structure), won’t be able to make changes to your account.
- The access level assigned to a user of a manager account grants the user the same level of access to all AdWords accounts the manager account is linked to.
- Managers can terminate relationships with managed accounts at any time, as long as those accounts have users, by unlinking the account from their manager account.
Individual AdWords accounts
- Users can still access their own individual AdWords accounts at any time and can terminate the relationship with the manager account at any time by unlinking their account from the manager account.
- Although multiple AdWords accounts can be linked to a manager account, users of these AdWords accounts only have direct access to their own accounts.
- An individual AdWords account can still manage the access levels of users on the account. They can grant people access, change their access levels, and terminate their access.
- Managers may may monitor ad performance, update campaigns, and otherwise manage account tasks for their managed accounts, but do not have access to change proprietary information, such as a managed account’s sign in information.
Learn more about sharing and managing levels of account access for individual AdWords accounts.